"[Technology] that evaluates a person's ability to detect pitches to find the next home-run king."
"We're able to decode when the player's making the decision"
"Tap into the batter's brain to find out how good they are before they swing"
"A good reading of how the player's performing and if he's improving"
"[Enables] an intercontinental search for the best talent."
"It's an extraordinary proposition."
"A whole new way to analyze kids [and] whose got this special talent."
"It's not the million dollar arm you're looking for. It's the million dollar brain."
"A new way [of] scouting [the] cognitive capacity of a player."
"deCervo uses neuroimaging to understand the science behind decision-making in sports."
"Ability to find a player that you wouldn't have been able to find before"
"Used to evaluate baseball players based on how well their brains identify and react to pitches"
"Tracking electrical activity of the brain to potentially help baseball players become better hitters"