"[A] company that specializes in high-speed decision-making"
"[Working with] major league ball clubs"
"[A] way to measure brain activity just before and during the act of hitting"
"[A way to] help hitters improve"
"A good reading of how the player's performing and if he's improving"
"Hitting is in large part a brain skill"
"We can see when and where the brain makes a decision"
"[Helps] players improve their recognition of pitches"
"[Taking] batting practice via a smartphone"
"[See] a result only after several weeks of training"
"EEGs in real time as players go through the games"
"[An] EEG headset that monitors brain activity as players use an app on their phones or computer"
"[Capture] the player's neural and behavioral metrics of pitch and strike recognition"
"[Those] with better response times performed better at the plate"
"[A] training device for hitters"
"[In] the future, teams will have a way to evaluate the brain itself"
"[Accurate] cognitive measurement as something we couldn't believe we lived without for the last 100 years"
"[A] better knowledge and understanding of the brain anatomy responsible for pitch recognition"
"[The] new wave of tools used to evaluate and enhance player performance"
"[Strong] connection between the visual processing side of hitting a baseball and the motor side of deciding"
"Now you’re signing not the million-dollar arm, [but] the million-dollar brain."
"deCervo uses Brain training to boost hitters' performance"
"[Identify] the strengths and weaknesses of individual players"
"[Data] gives us a clearer understanding of why guys are either struggling with pitches or doing well in other situations"
"[Train] players and track their improvements over the course of a season"
"The Next Big Thing: The Ideas and People New Yorkers Need To Know About"
"[The] next frontier in sports"
"[They] have built a bridge between exploratory findings in the laboratory and real results on the baseball diamond"
"'We never understood why he’s not the best player on the team.' Now they had a clue."
"[Nurturing] the brain activity of hitters before they swing"
"[Scouts] could assess prospects based on data, on the unconscious brain waves that drive those on-field movements and decisions"
"[With] such cognitive information, ballclubs could decide whether a prospect was worth working with"
"[A] new way of thinking about top hitters"
"[Helping] baseball teams find the million-dollar brain"
"[Find] the brain, build the hitter."
"You can’t get that information from anywhere else"
"[We] work with college and MLB teams to measure and improve hitters’ reaction times."
"[We] break down what a hitter has to do in order to put the barrel of a wooden bat on that 100-mph fastball."
"deCervo is becoming a product."
"They're going to use these techniques that we've developed with them for training attention to pick up the ball sooner."