Summary: Return on Investment
With all three players, we saw OPS changes from uHIT Gameday or uHIT Custom. These OPS changes for individual players were worth between $1.12M and $1.44M in the MLB player salary market (2023 $USD).
Many times, a team or organization evaluates an investment in uHIT by whether all or most of the players use the product on a regular basis. In practice, we find that this is usually an unattainable goal, especially in the first year of usage. Fortunately, what we also see in practice, there are always a handful of players that become dedicated users. For instance, we saw that with each of the players above for the targeted enhancement uHIT Custom or uHIT Gameday.
Still, uniformity of messaging to players is important. So we find that the best practice for implementing uHIT Custom or Gameday is to provide it to all hitters at once. For a team with 15 hitters, this investment over 12 months can reach $10,000 per year. And it can seem like a lost investment when only 1-3 hitters dedicate the time to uHIT that can produce performance changes. But as the case studies above show, if 1-3 hitters generate the changes in OPS we cite above then those gains can be worth between $1,120,000 and $4,330,000 to the team.
This is the economics argument for uHIT Custom or uHIT Gameday at the professional level. As we continue to work with pro hitters, we will be able to refine these estimates for return on investment and provide you more data on how best to invest in player development for your hitters. If you have insights to share about this analysis or an alternative way of evaluating the data, we’d love to hear from you! Please reach out to us at info@deCervo.com for further dialogue.